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BIC is the first manufacturer of writing instruments to receive the French NF Environnement (NF 400) eco-label for seven of its products
The BIC Group is the first manufacturer to receive the French NF 400 Writing Instruments eco-label for seven of its products, including the BIC® Orange ball-point pen (fine point 0.8mm) and the BIC® Evolution 650 graphite pencil. The NF Environnement label is the official French ecological certification.
"We are extremely proud to have received the NF Environnement label for these products. It recognizes the core philosophy of our business -- offering products that are developed with the minimum amount of raw materials yet that have a long-lasting usage," said Mario Guevara, Chief Executive Officer of the BIC Group.
The NF Environnement label is delivered by the French national organization for standardization, AFNOR (Association française de Normalisation). It is awarded to products that have less impact on the environment yet maintain an equivalent performance. To obtain this certification, products must comply with criteria based on their ecological qualities and the product utility. These criteria assess the reduction of the environmental impacts (energy consumption, industrial by-products, air and water pollution, etc.) of the product throughout its entire life cycle, from the extraction of raw materials to the end of the product’s life.
BIC® products obtained this eco-label mainly as a result of the company's limited use of raw materials, the use of recycled materials, the long-lasting performance of its writing instruments, and the resistance of its leads.
First launched in 1965, the BIC® Orange fine point (0.8mm) weighs only 4.78g (without the ink) and writes for 2.4 km (1.5 miles). The BIC® Evolution 650 graphite pencil, which has been on the market since 1994, is made from 57% recycled material.
Using products that carry the NF Environnement label help consumers to develop ecologically responsible behavior and reduce the negative impact of products on the environment. Moreover, it allows state institutions to conform to the requirements set out in the Grenelle Environnement agreements that require them to convert to environmentally responsible purchases by 2012.
The BIC Group is committed to a global approach in sustainable development based on continuous improvement. Performance and progress are tracked with a barometer of 10 indicators used by the Group that covers all aspects of sustainable development. BIC is listed on the stock market indexes FTSE4Good Europe, ASPI Eurozone and Ethibel Excellence Europe, which unite the top-performing companies in terms of social and environmental results. BIC is also part of the Carbon Disclosure French Leadership index 2009 (CDLI).