Mini Back to School 2019 is themed around Comic Con. We have an exciting campaign where consumers stand the chance of winning 10 double VIP Tickets to Comic Con Africa!!
Consumers can enter the competition by simply purchasing
1 BIC® Kids Colouring product and 1 BIC® Evolution Graphite product, snapping a picture of their till slip and sending this pic to our Whatsapp or MMS line: 060 5574210.
In addition we have an online competition where we are asking consumers to draw their superhero and they stand the chance of winning a VIP experience at Comic Con. Consumers can enter this competition through our microsite: https://biccentral.co.za/stationery/
We will be encouraging consumer to enter this competition through advertising in Very Interesting Junior Magazine and The Big School Buzz. We are also encouraging participation online through Facebook and Instagram.
We have created beautiful points of interruption in store (POSM) promoting this campaign.
We will also be activating at Comic Con Africa where Ennock Mlangeni
(Our 2018 Art Master Winner) will be engaging and drawing with the attendees in the Artists Alley and we will have BIC® Boy engaging with the kids at our cool BIC® Kids Colouring Zone!